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an Aurora Design Website Services Company You Can Trust
EverDream Web is an Aurora Design Website Services Company. We offer all of the following services to create or enhance your Internet business.
- Aurora Web Design and Development
- Aurora Web Hosting
- Aurora Web Domain & Website Management
- A Full Range of SEO programs
- Graphic Arts & Logo Design
- E-commerce Solutions
- Basic Website Repairs or Updates
Aurora Design web site Services Company expenses can be very tricky and they can also add up quick. As a turn key web site company and as internet marketing specialists, we can take you through the entire process of having an online business or we can provide specific services to meet your immediate goals. If you are new to owning an online business and would like someone to simplify building and sustaining your online success and presence, we will do that. We are confident that we can create the right custom web campaign for your business.
Four Web Design Rules
Let us share 4 important design factors!
"Content is King! Never Doubt it! If you want a web site design to create back links and contain quality content that Google loves, be certain to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, all of the SE's are looking for websites with the most quality content related to the search query. By building page content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a page search engines will love. So, build pages for people - and the search engines will come.
When creating a new web page design or redesigning an existing page, there are 4 critical rules which should be followed to make the page effective, functional, loved by search engines - and successful.
1 Easy to Read
When building a web page design , the main thing you need to be certain of is that your web page design is simple to read. When you write content, remember that most web page visitors don't read every word of a page - they only scan pages to find what they want.
Break up Your Content
Break up your pages and use headers between major ideas so people scanning your page can find what they want quickly. Use meaningful headers between each paragraph or major idea - this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.
Color and Fonts
To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a web page design really easy on the eyes, why not try an off-white back-ground and a gray (almost black) text color.
Here are some good things to avoid when choosing your content color:
Avoid really "loud" background colors like purple or yellow. These colors make text nearly impossible to read.
Avoid using images behind text.
Avoid bright text colors on bright back grounds.
Fonts Do Matter
One statement covers the font issue:
Simple fonts are best; the fancier the font, the more difficult it will be to read.
Since many browsers have only the standard font set, use them. Actually, there's no "standard", but there are fonts that are installed on most browsers. Arial, Verdana, Tahoma and Times New Roman. Your visitors will see something different than you see if you use more obscure fonts.
Use a Standard Compliant Browser when Developing
When developing & testing a page, use Standards compliant browsers... like FireFox. If you develop your page to be standards compliant, it can work in most browsers, including the notoriously lame Internet Explorer (IE). It is recommended that you test your page using the latest and last browser versions of IE. To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!
Keywords throughout your Content
Of course, when writing content, not only should it be readable, but it must be consumable by people and by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your page in your content. Be certain to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% - but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.
2 Simplify Navigation
The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your page should be able to get to what they want within three clicks of their mouse.
Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.
Using links within your text to other areas on your page. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:
The wrong way: "For search engine optimization techniques, click here."
The right way: "Good techniques for search engine optimization are important to use."
Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of web pages) visit your page, they "read" links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a "click here" until it reaches the linked page.
This is Cross Linking - use it as much as possible when it makes sense to do so when writing your content.
3 Consistent Design
At most, one or two layouts should be used in your page design. As a reader browses your page, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That's all there is to say about that.
4 Lower Page Weight is Better
Page weight is the total size of a page on your page in bytes - code, text and images. Your page's page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.
What is Means to be Light:
*No large images.
*Fewer images are better.
*Optimize images for the web at no more than 72 dpi
*Use as small an image dimension as possible for the given design.
*Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds, or better still, no table at all but a div layer in the style sheet.
*Make gradients horizontal or vertical (not diagonal) so that you can use a small image "strip" and repeat it.
How "Heavy" Should a Web Page be?
Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.
Try putting pages on your web host server as you build your page so you can test it as you go. For pages online, you can test the page weight at www.quasarcr.com/pageweight/ to be certain you are on track.
Ways to make pages lighter:
*Use linked style sheets
*Use DIVs instead of TABLEs where possible
*Use simple repeating backgrounds for effect
Summary
Visitors to your web page should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your page. Making a page easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your page or link to it - which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful web page design that is loved by search engines if you follow these principals.
Let EverDream Web Grow Your Online Business
As an Aurora Design Website Services company we have collectively, over 30 years of experience in finding solutions that fit the companies of our own economical climate. That's why we can evaluate your companies specific goals and web based strategies in such a way that your budget yeilds maximum results.
Let our experienced web graphic designers and marketing professionals at EverDream Web design and build your next website business or improve what you already have. We can provide website design, website development and website hosting for your online business, store, blog, gallery, forum or other website business! Most of our websites utilize universally browser compliant CSS based layouts and are structured to maximize search engine optimization. If you have any questions or would like to schedule a free consultation then feel free to contact our Colorado SEO experts at any time.
Internet Marketing and SEO is the future of your online success. Our clients can tell you why, as an Aurora Design Website Services Company, we are among the best internet marketing specialists Aurora has to offer. We listen. We treat your business as if it were our own... because in the end, it is.
* SEO Learning Center
* SEO Website Portfolio
* SEO quote
Aurora Design Website Services Company - local benefits
Are you local - Aurora area website design companies can benefit from one-on-one consultations. We'll come to you and it's worth it, we really are among the best Aurora Design Website Services Company specialists that Aurora has to offer and we'd like the chance to prove it to you.
Often we are asked what is involved in starting an online business. In order to help our visitors become aware of what's in store for them, here's a list things you'll need to do if you want to take your business online and be successful with it.
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Read a detailed breakdown of these steps to a healthy Online Business.
Thank you for visiting EverDream Web. As an Aurora Design Website Services Company, we take great pride in serving our neighbors and fellow Coloradans in any way we can.