A Website Name
A Website Name
Your website name (domain name) may well be the single most important part of your pressence as a business on the Internet. If you don't have a domain name already, you should look into getting one. Here are a few pointers on the subject:
Domain Names are the thing that tell a person surfing the web what the name of your company is, or what you are selling or providing. Therefore, while you are choosing a domain name it is NOT the time to be clever or funny, unless 'clever' or 'funny' is what you are selling or will help people find you. In most cases, a domain name needs to serve a higher purpose, it needs to GET YOU FOUND.
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First and foremost, buy a domain name that contains the search terms people will use when trying to find you. With that in mind, here's some tips:
- If your company name is what you intend to brand on the internet, buy a domain that has your company name in it. For example, if your company is named Oliver Twist Dance Academy, a variation of that name would be a good domain. Maybe, "www.olivertwistdance.com". I took off the "Academy" because it's a lot to type in. You have to consider that. Don't make your domain too long, the shorter the better. Caution, if people don't know your company name, they won't be searching for it! You'll have to do some serious networking or SEO before the name gets out there.
- If your services are how you'd like to be found, you should name your domain whatever people are searching for to find that service. For example, the Oliver Twist Dance Academy teaches people how to do the "twist". So they might buy a domain like, "www.learntotwist.com". Caution, do a little research and be sure people are really looking for that term "learn to twist". Because if no one is looking for it, well... then no one will look for it. You might find something similar that is getting searched for and opt for that instead. Use a keyword research tool like Google's Keyword Tool to do some research on what is and what isn't getting searched for. If that just sounds to mind boggling to do, call an SEO company like everdreamweb.com to advise you or even do the research for you. If you know someone in the business, call them! Talking to someone you can trust is key when you are making big decisions like this that will have a long lasting impact on your business.
- If you want to cast a bigger net, you might try buying a domain that contains general words that you just KNOW are getting searched, like "www.citydance.com", replacing the word "city" with your city's name. This is a great way to go, but there are two problems that could come up. One, the domain name might be taken because it has such popular words in it. Two, if the words are popular they will probably have a lot of competition on the Internet, so rising in the search engine rankings might be tough or require the assistance of an SEO company.
Yep. A website name can make or break you. So choose your domain name with care and consult a professional before you do it because it may be that they have some insight you can benefit from. I have personally seen businesses fail because of a bad domain name (really, really long) and then SEO work done to push the name of the website, not the services. All of that hard SEO work went to waste because no one was typing in the name of that company as a search term. A little good advice could have gone a really long way with them.
Have some fun looking up domain names at everdreamsites.com and if you have any questions, give us a hollar at info@everdreamweb.com or just click on the "Ask" link at the top of this page!
All the best
The SEO Scout
